Native Spec-Ad

Written and Directed by Will Harwell

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History

This Native Spec Ad spawned from my Commercial and Branding class at SCAD. We were tasked with finding a brand that needed some much-needed reworking of their advertising. I chose Native, a fairly young brand lacking in identity in a very saturated personal care market. Their attempts at humor similar to Old Spice worked well enough, but I thought we could do better. I made the entire perspective of the ad from the deodorant establishing a new take on their brand innovation. For Anywhere, and Everywhere.